Posted by Vishal Kumar
on November 29, 2025
The Silent Epidemic
If you feel “tired but wired” at 10 PM, you aren't alone. Recent data suggests that nearly 70% of urban Indians may be magnesium deficient, a crisis driven by RO water filtration (which removes minerals) and processed diets. Magnesium is the physiological “off switch” for your nervous system. Without it, your body remains stuck in a fight-or-flight loop, leading to chronic burnout and poor sleep.
Why "Bisglycinate"? (The Science)
Not all magnesium is created equal. Most cheap supplements use Magnesium Oxide, which acts more like a laxative than a stress-reliever because it is poorly absorbed (often <10%). We use Magnesium Bisglycinate—magnesium bound to the amino acid Glycine. Research shows this chelated form has double the absorption rate of oxide in many contexts and passes the blood-brain barrier effectively to calm the nervous system.
The Glycine Bonus
This isn't just about magnesium. The "glycine" part of the molecule plays a critical role in sleep. Studies confirm that glycine increases blood flow to your extremities (hands and feet), which lowers your core body temperature. This drop in temperature is the biological trigger your brain needs to enter deep sleep.
Magnesium vs. Melatonin
Melatonin signals "it is night." Magnesium signals "it is safe to relax." If you are stressed, your cortisol is high, which overrides melatonin. Magnesium Bisglycinate reduces this cortisol response and increases GABA (a calming neurotransmitter), treating the root cause of stress-induced insomnia.
